Mercedes has agreed to end a sponsorship deal with insulation company Kingspan, it was announced on Wednesday amid a backlash over the Irish company’s link to the Grenfell Tower fire in Grande -Brittany in 2017.
Survivors of the Grenfell Tower fire last week called on Lewis Hamilton’s team to reconsider a sponsorship deal due to Kingspan’s link to the London disaster in 2017.
The Grenfell fire killed 72 people, with the combustible coating used on the residential block identified as being at the heart of the rapid spread of the flames.
Kingspan, whose brand is featured on the team’s cars, said that while his company Kingspan Insulation UK was a key participant in the Grenfell Tower investigation, it had no role in the refurbishment.
“We are deeply aware of the sensitivities raised in recent days, and therefore we have jointly agreed that it is not appropriate to move forward at this time,” he said in a statement.
Mercedes, who didn’t mention Grenfell, said in a Twitter post that both sides had “concluded that it was not appropriate for the partnership to move forward”.
Mercedes boss Toto Wolff said last week he would meet with survivors of the blaze after apologizing on behalf of his team for any distress caused by the sponsorship deal.
Kingspan said in a statement last week that it had no role in the design of the Grenfell Tower cladding system, where its K15 product made up about 5% of the insulation.
He added that it “was used as a substitute without Kingspan’s knowledge in a system that did not comply with building regulations.”